06 — Commercial / 2024
Horizon
Client
Apple
Director
Aria Osei
DOP
Yuki Tanaka
Duration
0:60
Location
Iceland
— Overview
A launch spot for Apple Vision Pro exploring spatial computing as a new form of human perception, shot in Iceland's raw volcanic landscape.
The Challenge
Communicate an entirely new product category without showing the product.
The Approach
We focused purely on the human experience of seeing differently. Iceland's otherworldly landscape became a metaphor for augmented perception.
The Outcome
Featured on Apple.com homepage for 6 weeks. Cannes Lions Bronze in Film. 8.1M organic views.
— Production Stills
