05 — Music Video / 2024
Pulse
Client
Sony Music
Director
James Laurent
DOP
Marcus Cole
Duration
3:42
Location
New York, USA
— Overview
A kinetic music video for emerging artist SYLA, shot entirely in one 14-hour take across Manhattan using a single camera rig.
The Challenge
SYLA wanted something that felt improvised but looked choreographed. The paradox of planned spontaneity.
The Approach
72 hours of rehearsal. Every movement, every street corner, every chance encounter scripted to feel accidental. One RED camera, four operators rotating.
The Outcome
3.9M views in 48 hours. MTV VMA nomination for Best Direction. SYLA's debut reached #3 on UK charts.
— Production Stills
